Books by Gerald Zaltman

6 titles available, newest first by original publication date.

Dare to Think Differently: How Open-Mindedness Creates Exceptional Decision-Making

Gerald Zaltman

$22.99

Zaltman Metaphor Elicitation Technique

Zaltman Metaphor Elicitation Technique

Gerald Zaltman

$89.99

Marketing Theory

Marketing Theory

Gerald Zaltman

$89.99

Consumer Behavior Research

Consumer Behavior Research

Gerald Zaltman

$89.99

Marketing Management

Marketing Management

Gerald Zaltman

$89.99

Planned Social Change and the Diffusion of Innovation

Planned Social Change and the Diffusion of Innovation

Gerald Zaltman

$89.99