Books by Pereira Moreira

4 titles available, newest first by original publication date.

The Engineering of Advertising Leadership: The Science of Creative Processes, Team Leadership, and Agency Governance

Pereira Moreira

$24.99

The Engineering of Advertising Perception: The Science of Client Judgment, Cognitive Trust, and the Sovereign Eye

Pereira Moreira

$24.99

The Engineering of Advertising Conversion: The Science of Sales Pages, Decision Psychology, and Commercial Return

Pereira Moreira

$24.99

The Engineering of Advertising Art: The Science of Visual Composition, the Psychology of Perception, and Strategic Art Direction

Pereira Moreira

$24.99