Books by Peter Fader

3 titles available, newest first by original publication date.

The Customer-Base Audit: The First Step on the Journey to Customer Centricity

Peter Fader

$23.99

The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value

Peter Fader

$20.99

Customer Centricity: Focus on the Right Customers for Strategic Advantage

Peter Fader

$14.99