Books by Rajeev Batra

5 titles available, newest first by original publication date.

The Unburdened Mind: Psychology Beyond the Self for Inner Calm and Happiness

Rajeev Batra

$21.99

The Psychology of Design: Creating Consumer Appeal

The Psychology of Design: Creating Consumer Appeal

Rajeev Batra

$101.99

Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge: The Obesity Challenge

Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge: The Obesity Challenge

Rajeev Batra

$266.99

Marketing Issues in Transitional Economies

Marketing Issues in Transitional Economies

Rajeev Batra

$128.99

Cable TV Advertising: In Search of the Right Formula

Cable TV Advertising: In Search of the Right Formula

Rajeev Batra

$95.99