Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

About this book

Former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience. "It is hard to imagine a more satisfying brew than this memoir." —Publishers Weekly The success of Starbucks Coffee Company is one of the most inspiring business stories in decades. What started as a single store on Seattle's waterfront has grown into the largest coffee chain on the planet. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything... from our tastes to our language to the face of Main Street" (Fortune).

Details

Format

Paperback

ISBN-13

9780786883561

Publisher

Grand Central Publishing

Published

January 13, 1999

Pages

368

Weight

16 oz

Subject

Business & Economics