The Manager's Guide to Distribution Channels

About this book

Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.

Details

Format

Hardcover

ISBN-13

9780071428682

Publisher

McGraw-Hill Companies

Published

May 7, 2004

Pages

240

Weight

18.6 oz

Subject

Business & Economics