Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All

About this book

James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Marlboro Man, Revlon’s Charlie Girl, Coke’s re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.

Details

Format

Paperback

ISBN-13

9780609807231

Publisher

Crown Publishing Group

Published

December 26, 2001

Pages

240

Weight

15.8 oz

Subject

Business & Economics