Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
$64.99Paperback
In stock, ships in 1-2 business days
Free standard shipping on orders over $40. ISBN 9780742555457
1
Details
- Format
- Paperback
- ISBN-13
- 9780742555457
- Publisher
- Rowman & Littlefield Publishers
- Published
- September 21, 2007
- Pages
- 220
- Weight
- 14.1 oz
- Subject
- Business & Economics
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