The Fortune Sellers: The Big Business of Buying and Selling Predictions
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About this book
Ein Klassiker jetzt neu als Broschurausgabe. Das Erstellen von Zukunftsprognosen ist ein millionenschweres Geschaft. Doch haufig entstehen Zweifel an der Zuverlassigkeit der Vorhersagen. Sherden entlarvt falsche Prophezeiungen und trennt die Tatsachen von Trugschlussen, um den Leser zu zeigen, wie man Prognosen am besten nutzt und wie man sich die "Rosinen" herauspickt. Eine faszinierende Lekture, mit einer Unmenge erkennbarer, offensichtlicher Tatsachen und handfester Beispiele. (12/99)
Details
- Format
- Hardcover
- ISBN-13
- 9780471181781
- Publisher
- Wiley
- Published
- October 28, 1997
- Pages
- 320
- Weight
- 22.1 oz
- Subject
- Business & Economics
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